I did not know Steve Jobs, Dennis Ritchie or Edgar M. Villchur, or the 500,000 soldiers who died in Ypres (Ieper) Belgium in the trenches of  World War 1. Last week on holiday, reflecting on their respective work and passing away, then visiting the In Flanders Fields Museum and Tyne Cot Cemetery outside Ypres (Ieper) Belgium. I felt overwhelmed by the In Flanders Fields Museum and Tyne Cot Cemetery respective testimony. The shear numbers who died and  pointlessness of trench warfare, the leadership, story and narrative that lead to these deaths and suffering was mind boggling.

This visit marked me at many levels, and reminded me, that each of us are impacted by events, histories,relationships and connections, that give us a scaffold to build our own narrative and vision. To me Steve Jobs, Dennis Ritchie, Edgar M. Villchur, and the soldiers of Ypres (Ieper) Belgium put a mark in very different ways on my understanding of the world and contributed towards my own narrative.

Steve Jobs’ desktops, laptops, i devices, , and iTunes has always been part of my personal and professional media life, at work, home, … a fan, and appreciative user. Dennis Ritchie who brought to the digital world, we live and work in daily: C programming language and co-developed the Unix operating system. Edgar M. Villchur’s vision plays a big role in my adult life : the Loudspeaker. He invented an acoustic suspension woofer producing the loudspeaker as many of us have in our homes, car and ears:)

Each had a unique narrative tied to their ideas and vision. Their respective narratives transformed into concrete outcomes that changed the way we function in our world. The narrative built on a passion and a clear belief in the outcome where they wanted to go. Maybe not always clearly defined to others or all planned out in their own heads but this narrative drove the conversations, work,  time, creativity, thoughts, and collaboration that made their ideas a reality.

As for many of us who have a passion for what we do, our narrative and story is constructed through events relationships, collaborations and belief based on experiences. The key to the success of Steve Jobs, Dennis Ritchie or Edgar M. Villchur,  narratives was they each transformed it into some thing concrete that was operationalized to significantly impact people and change the way we do things.

This transition from idea to reality is the most complicated and challenging aspect of building ones own narrative and ensuring it becomes reality. Ideas can be generated, conceptualized, discussed, debated, and dreamed up.  The delicate process of making an organizational narrative engaging to others so they adopt it as part of their own narrative is in my opinion the true art of visioning.  The key is that there needs to be a strong buy in by all players associated or connected to the narrative even if translated or interpreted through a different lens. To often I witness rich and engaging visions, but so often the operationalization piece is missing. This is due to the  narrative being lost in the translation before it becomes others own narrative in any organization. Without people in an organization internalizing the visionaries narrative within their framework of understanding little will become concrete and have an impact on others . Once you have this common narrative throughout an organization the stage is set for the intricate collaborative mechanism of choreographing and operationalizing a shift that creates change with ever lasting impact. Each of these men did!  Do you have an i in one of your devices, using Unix and listening to it through a set of speakers………..What is your narrative?

John@beyonddigital.org