Category: search

Our Connected Data

On By Beyond DigitalIn Balance, digital life, online learning, Privacy, search, Social NetworksLeave a comment
unlearning learning
.

Over the last few weeks, an outstanding series produced by ARTE called “Do Not Track Me” has become available and is getting quite a bit of social media attention.

The different episodes explore and highlight the technologies, algorithms, data mining and aggregation of our online information through digital devices, tools, ecosystems and environments. Each of the episodes breaks down the architecture and rationales of companies, organizations and governments tracking in an interactive manner and examines how this impacts our privacy and digital footprint.

For many of the pre-internet generation, privacy both online and offline is an important right. Having full control of our privacy and being able to independently curate and choreograph where our information is and goes is an expectation. Naturally, there has always been an aspect of our information which we have not controlled, but in general, the collective expectation in most democratic countries has contained a certain level of privacy.

A paradigm shift has occurred in the last decade initiated by many companies realizing that instead of generating income from only paid advertising (remember pop ups?), they can also keep track and personalize their users’ internet experiences to generate far more valuable information, which can then be leveraged into an income. The incomes generated from a personalized web (where you get search results, ads, and information that is tailored to your tastes and based on a saved history of where you have been) are impressive. This interactive live stream shares the incomes generated by internet companies in real time.

We each are generating information that contributes to Big Data: large sets of aggregated information which we each create as we interact, live and work in the Internet’s ecosystem. Every click,”like,” scroll, connection, purchase, browse, download and action generates a footprint. This tracking and aggregation of our data is done on all of our devices connected to the internet and/or cellular networks. (A video that unpacks the technology behind tracking information)

There is no doubt that some of the tracking taking place is positive and provides us with certain efficiencies including a more tailored online experience. On the other hand, there is also a large amount of information that is collected without our knowledge which does not add to our browsing experience.

For many of us the convenience of a frictionless experience with our digital devices, tools, and environments is a huge plus. For this frictionless experience, many of us are willing to give up a level of our privacy to third parties. After all, a convenient and seamless experience is the key for users. Nowadays many of the actions, processes and uses we engage with on digital devices, tools, and environments are almost subconscious actions. Our usage is so embedded in our daily routine, both social and professional, it becomes a non-negotiable part of our life.

With this precedent, we have entered a world where personal information aggregated over time is combined, analyzed and then generated into a longitudinal profile of us. This rich set of information is then sold, traded, and curated by organizations, governments and companies. It is from these information landscapes that services and products we might need can be accommodated or altered based on our profile.

The question of course, is what our world will look like as every single digital device, tool and environment is consolidated, monitored, aggregated, and analyzed over time. Yes, maybe you could try to opt out, but it is unfortunately becoming harder and harder to do so as the internet becomes more integrated with our culture. Commerce, social media, communication, socialization and work have all moved to an online environment 24/7 in most parts of the world.

Does it matter? Are our online profiles and habits a true reflection of who we are? Does this aggregated information sold, traded, and curated by companies and organizations provide us with services and experiences that supersede the erosion of privacy? Either way, the discourse is clearly an integral component of our connected data experience.

“Most human beings have an almost infinite capacity for taking things for granted.”

― Aldous Huxley, Brave New World

John@beyonddigital

 

There is a needle in the haystack, Ground Control.

On By Beyond DigitalIn digital life, digital literacy, information technology, innovation, International School IT, organization, School, search35 Comments

All of us are engaged daily in the process of looking for information on the Internet, or “searching“. Sometimes, we search for clarification, facts, confirmation, projects, solutions, while other times our searches help us broaden our views, come to terms with a concept, make a plan, find a definition, or cross check a fact. Watch yourself or a friend at your next social function. Someone is bound to pull out their portable digital device (phone, tablet and/or computer) before long to make sure something that was said is correct. They might look up an actor, a city, an album, a song, a title, or an author. This is now part of our daily digital diet: a quick hop onto our device and off into the Internet to “search” for information.

  • 51 million – Number of websites added during the year.
  • 1.2 trillion Number of searches on Google  in 2012.
  • 43,339,547 gigabytes are sent across all mobile phones globally everyday.
  • Humankind in 2007 successfully sent 1.9 zettabytes of information through broadcast technology such as televisions and GPS. That’s equivalent to every person in the world reading 174 newspapers every day.
  • There are 5 million tweets per day enough to fill New York Times for 19 years.
  • Humankind shared 65 exabytes of information through two-way telecommunications in 2007
    That’s the equivalent of every person in the world communicating the contents of six newspapers every day
  • 58 – Number of photos uploaded every second to Instagram.
  • 5 billion – How many times per day the +1 button on Google+ is used
  • 1.3 exabytes – Estimated global mobile data traffic per month in 2012.
  • Bloggers post 900,000 new articles everyday.
  • Over 210 billion emails are sent daily which is more than a whole year worth of letter mail in the USA.
  • Daily around 200 000 videos are uploaded on youtube which will require over 600 years to view them all.

(Source: Economist  The World 2013 and Internet 2012 in numbers by Tech Blog Pingdom and Science Daily: How Much Information Is There in the World? Feb. 11, 2011)

Information grows from Terabyte to Petabyte . As a human race, we cannot actually view, analyze, or keep track of all the information we generate without third party digital tools and softwares. We now defer to sophisticated algorithms and intelligent softwares to store, track, synthesis, analysis, aggregate, and deliver information in amounts we have the time and capacity to digest. And most of us today expect to have this information available non-stop, over multiple devices.

Information overload, information stress, information pollution and information anxiety are part of the narrative of the digital age. With the amount of information increasing at accelerated speeds, we have relinquished any control we once had over its exponential growth. What we need to do is develop strategies, skills and understanding on how to filter, sift, analyze and juggle information, so we feel some level of control.

As we embed ourselves in this vast information landscape and wish to remain critical thinkers, we need to be ready to retool ourselves:

  • Coming to terms with the “Filter Bubble“ : this is where information is processed and delivered through algorithms based on what our viewing and search habits are, thus filtering information to our perspectives and not providing alternative views and information. The balance of information is vital to building a broad understanding of different views. Nowadays however, through the “Filter Bubble“, this balance is being diluted. We need to understand this and be able to counter it as critical thinkers.
  • Developing a strong searching expertise:  We need to understand the capacity of search engine tools, their variables, and limitations so we can refine and sift information in a manner which gives us manageable amounts of results.
  • Be able to Aggregate:  Learn how to leverage news aggregators, real time syndication, social media, micro blogging, and social bookmarking sites.  These tools can help in sorting different formats, cull large amounts of information and deliver it in digestible portions for us to develop new capacities.
  • Engage in Connectivism: A learning theory constructed on the idea we can learn with digital, social and cultural connections, and from this interchange build individual and/or collective capacity to gain knowledge and understanding. Through our social and professional connections create networks of expertise, knowledge, and understanding to support learning. Use the “cognitive surplus” we have available in our social and professional groups to increase our own knowledge so we can create, communicate, produce and share effectively as critical thinkers.
  • “Learn, unlearn and relearn“: We need to develop the strategies and methodologies that allow us to engage effectively in this process of “learning, unlearning and relearning” daily. In tandem, we need to ensure that everyone has the opportunity, support and resources to do this.

From this point forward, there is not going to be any less information – that is a fact. As the world moves into a state of constant change, and the pace accelerates, we have a responsibility to ourselves, our peers and our communities to make the process of learning, unlearning and relearning permanent. If we do not, we could potentially lose our ability to participate as critical thinkers and control the information landscape we live in.

John@ http://beyonddigital.org